PORON Cushioning Blog Blog

PORON Cushioning Blog

Cast Your Vote Today! Two PORON® XRD™ Brand Partners Nominated for ISPO BrandNew Awards!

Posted by Nicole Perry on Thursday, November 10th, 2011 | No Comments »

‘Tis the start of another winter season and we’ll be honest, the cold chill around us causes mixed emotions to the Rogers team in New England!  But we try to look on the bright side and new seasons also bring exciting new innovations to the market and winter trade shows to spotlight these styles!

The PORON® team is gearing up for 2012 Winter Outdoor Retailer in Salt Lake City, UT and quickly following is ISPO Munich, where we’ll be there to support our partners Omnipel Technologies.  We certainly suggest you stop by their booth and tell them we sent you!  Omnipel has been a supporter of PORON Performance Cushioning for longer than we can remember, and they also offer a full range of innovative fabrics and performance materials for footwear, apparel, accessories and many more applications. 

Additionally, this year’s ISPO is shaping up to be an exciting trip because we also have two new PORON® XRD™ brand partners in the running for the ISPO BrandNew Awards!  Let’s just say the competition is always fierce and we’re proud to have both Nimbletoes® footwear and Storelli® Sports – Advanced Soccer Technology incorporating PORON XRD Protection in their new designs! 

 For over 10 years, the ISPO BrandNew Awards have introduced the sporting and outdoors goods industry with the most advanced and future trending brands in the world.  The competition is aimed to assist young entrepreneurs obtain global product and brand awareness both during the ISPO trade show and afterwards through numerous television interviews, on-line promotion and PR.  New brands must submit an application to be considered for nomination, and winners are selected by a combination of on-line votes and an appointed international judges’ panel.  Jury presentations focus on product, innovation, design, brand features, market potential and marketing.


So what about these brands you ask?


Nimbletoes Footwear is not your typical lightweight upper and thin sole minimalist shoe.  It brings together three decades of tested toe freedom know-how, Archraiser® elastic support and a PORON XRD insole for ultimate barefoot feeling with added impact absorption.  Nimbletoes are available in a variety of styles for individual needs.  For example, the Gripster (silver shoe on the left) is considered the “mulit-sport” style and is designed for fitness, yoga, pilates and other play activities.  The Speedster (red shoe on the left) is THE ‘natural running’ shoe…weighing in at only 260g and designed to allow you to become one with your route.  Nimbletoes has become a rapid hit among a diverse crowd including ultra marathoners, hikers and Parkour runners.  Parkour?? Yes, you read that right…and Joe Nimble has posted some great videos showing the Nimbletoes shoes in action!  For more info, check out our Q&A with Joe Nimble of Nimbletoes and visit their website.



Storelli Sports was founded with one goal in mind: to create the most innovative soccer brand on the planet.   As competitive soccer players themselves, the Storelli team has gone to great lengths to ensure proper market research, player feedback and ultimately their end products are specifically designed to take “the pain” out of the picture. The new protective gear incorporates PORON XRD Extreme Impact Technology in a variety of shirts, sliding shorts and gloves.  The designs are both distinctive and edgy, and made with a strategically placed padding system to enhance mobility without compromising protection.  We haven’t yet determined who the masked man is in their bowling ball impact videos, but the products have also been tested and getting great acclaim from the likes of Goalkeeper Magazine, MathFitUSA, Goalkeeping UK, MLS Action and many more!  Visit their website for additional product information, reviews and order forms.


Okay, so now its time for you to check out the products for yourself, vote for your favorite and most importantly….PASS THE WORD ALONG TO YOUR FRIENDS!   

ISPO BrandNew voting ends on November 22, 2011 and you can place your vote at:  www.facebook.com/ispo.brandnew.awards


And we save the best for last….FREE PRODUCT GIVEAWAYS!

Thank you to the teams at Nimbletoes and Storelli for leading the way in innovation and design!  To help promote these great brands, we’ll be running a free product giveaway for both Nimbletoes footwear and Storelli gear during these next two weeks of ISPO BrandNew voting.  So make sure to check this blog and our Facebook page for more information on sweepstakes timing and how you can be entered to win some free stuff!

Please feel free to let us know if you’d like to set up an appointment for either OR or ISPO and we’re looking forward to a great 2012!


Nicole Perry

Nicole Perry

Global Market Segment Manager for PORON Comfort materials. Nicole has been involved in the Footwear industry for over 15 years. She also has over 25 years working with high performance materials including custom injection molded and cast polymers for automotive, apparel, electronics, equipment and medical markets. Nicole is passionate about bringing great technologies to market and working with companies that share the goal of helping people enjoy life no matter what they are doing. She holds an MBA from Nichols College.

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