PORON Cushioning Blog Blog

PORON Cushioning Blog

Runners Turn to Online Reviews to Find Reliable Information on Running Shoes

Posted by Nicole Perry on Monday, May 21st, 2012 | No Comments »

We just wrapped up or Reach The Beach Relay Sweepstakes where we gave away a few pairs of New Balance Insoles with PORON® Cushioning.

As with every promotion we run, we like to ask a question to help us gather a bit more information from the community.

For this sweepstakes, we wanted to know where people turn to find the most reliable information on running shoes.

Among the nearly 400 people who responded, 32% turn to online reviews, making it the most trusted source for trustworthy information.

Here are the stats:

Where do you turn to find reliable information on running shoes?

Online Reviews                    32%

Friends                                  19%

Brand Websites                    16%

Word of Mouth                    15%

Running Publications         9%

Social Networks                   5%

Specialty Store Displays     4%

Thanks to all who participated!

Nicole Perry

Nicole Perry

Global Market Segment Manager for PORON Comfort materials. Nicole has been involved in the Footwear industry for over 15 years. She also has over 25 years working with high performance materials including custom injection molded and cast polymers for automotive, apparel, electronics, equipment and medical markets. Nicole is passionate about bringing great technologies to market and working with companies that share the goal of helping people enjoy life no matter what they are doing. She holds an MBA from Nichols College.

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