Runners Turn to Online Reviews to Find Reliable Information on Running Shoes
We just wrapped up or Reach The Beach Relay Sweepstakes where we gave away a few pairs of New Balance Insoles with PORON® Cushioning.
As with every promotion we run, we like to ask a question to help us gather a bit more information from the community.
For this sweepstakes, we wanted to know where people turn to find the most reliable information on running shoes.
Among the nearly 400 people who responded, 32% turn to online reviews, making it the most trusted source for trustworthy information.
Here are the stats:
Where do you turn to find reliable information on running shoes?
Online Reviews 32%
Brand Websites 16%
Word of Mouth 15%
Running Publications 9%
Social Networks 5%
Specialty Store Displays 4%
Thanks to all who participated!