PORON Cushioning Blog Blog

PORON Cushioning Blog

Runners Turn to Online Sources to Find the Most Reliable Information on Running Shoes

Posted by Nicole Perry on Wednesday, November 2nd, 2011 | No Comments »

We recently conducted a Facebook promotion and poll asking participants where they find the most reliable information on running shoes.

Of of the 450 people who responded:

26% answered that they found their most reliable informaiton online,

17% from friends,

15% from brand websites,

14% specailty retail stores,

12% word of mouth,

9% from running publications,

7% social networks.

It is no real surprise that people turn to the web and people they trust to get what they believe is the most reliabe information before purchasing a product.  It was a bit surprising to find however,  that social networks and running publications socred in the lower percentile.

Where do you turn to find the most reliable information on products before purchasing?

 

 

Nicole Perry

Nicole Perry

Global Market Segment Manager for PORON Comfort materials. Nicole has been involved in the Footwear industry for over 15 years. She also has over 25 years working with high performance materials including custom injection molded and cast polymers for automotive, apparel, electronics, equipment and medical markets. Nicole is passionate about bringing great technologies to market and working with companies that share the goal of helping people enjoy life no matter what they are doing. She holds an MBA from Nichols College.

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