Runners Turn to Online Sources to Find the Most Reliable Information on Running Shoes
Of of the 450 people who responded:
26% answered that they found their most reliable informaiton online,
17% from friends,
15% from brand websites,
14% specailty retail stores,
12% word of mouth,
9% from running publications,
7% social networks.
It is no real surprise that people turn to the web and people they trust to get what they believe is the most reliabe information before purchasing a product. It was a bit surprising to find however, that social networks and running publications socred in the lower percentile.
Where do you turn to find the most reliable information on products before purchasing?